Sponsors - The Character Council of Western New York

Brandon Hafner

Co-Vice President

Brandon Hafner is the current House 1 Principal at Orchard Park High School in the Orchard Park CSD. He was born and raised in Buffalo growing up in a home that was always service centered. From his childhood, Brandon has always been involved in Community and Church related service. This has fostered a lifelong value of continued service and a desire to share and recruit others to a commitment to giving back and exercising good character.
Brandon now resides in Hamburg with his wife Erin where they raised their 5 children. Brandon attended Buffalo State College and earned a Degree in Chemistry Education with a minor in Biology, a Masters Degree in Education and certificates in both School Building and District Leadership. He was a Chemistry teacher for 17 years, most of which he spent at Orchard Park High School. During his time as a teacher, Brandon advised many clubs including Student Government and a community service club called Orchard Park Education Outreach. As an administrator, Brandon chairs the District Character Education Committee for the OP Central School District.
Brandon continues to be focused on the character education of all of the students he comes in contact with. He strives to be a part of community service projects within the school and surrounding areas.

Makenna Payton

Executive Administrative Assistant

Makenna serves the council as their executive administrator. She earned a Bachelor’s in Criminal Justice from Hilbert College and a Masters’s degree from Canisius University in Higher Education and Student Affairs.

Makenna currently serves as the Associate Director for Success and Transitions at Rochester Institute of Technology in Rochester, NY. When not working Makenna enjoys volunteering and every summer is a part of leading a fundraising effort for Camp Good Days and Special Times at a local campground.

Makenna grew up in Pavilion, NY, obtained her education in Buffalo, NY, and currently resides in Rochester, NY.

Spencer Payne

President

Term Expires 2023

Spencer joined the Character Council of WNY Board of Directors in the summer of 2020. He earned a Bachelor of Arts in Economics from Washington & Lee University, with minors in Education and Mass Communications. After graduation, he accepted a position in the M&T Bank Management Development Program, which brought him to Buffalo, New York.

Spencer is currently a Business Communications Specialist at M&T Bank, where he serves as Editor-In-Chief of the company’s employee newsletter and advises change management teams seeking to implement bank-wide enhancements. A devotion to character education has been a common thread in his personal and professional life. From volunteering with The First Tee of WNY, introducing junior golfers to the organization’s core values, to student-teaching in elementary schools in Virginia and New York State, Spencer is passionate about equipping the next generation to be the leaders of tomorrow. He’s excited to work with his CCWNY colleagues to make that vision a reality.

Spencer grew up in Davenport, Iowa, and currently resides in Buffalo, New York. The city has become home, and he looks forward to giving back to the WNY community that welcomed him just a short time ago.

Job Valluthamannunkal

Board Member/Webmaster

Vanessa Rehac

Corresponding Secretary

Following my Mom’s example, I have always been an active volunteer. Having served in a variety of leadership roles with the Girl Scouts, as a PTA officer and event chair, I was introduced to the Character Council of Hamburg in 2007. During my tenure, the Council expanded to encompass all of WNY, launched several signature events and forged new community partnerships. I am proud to have worked alongside so many dedicated volunteers and see the impact CCWNY has had on the community. Currently my roles include Co-Secretary, chair of the ECHOES Mini-Grant Program and Co-Chair of the Scholarship Program.

A graduate of Villa Maria College, I earned my A.A.S. in Retail Management and Marketing. And returned as a non-traditional student to Empire State University to pursue my BS in Communications. For the past 20 years I have loved working at the Southtown Teacher’s Center, currently in the role of Office Administrator. I enjoy helping support educators, students and the community. In October 2022 I started a small business, Tempus Fugit Services, providing virtual administrative and design services. I have four incredible children, a precocious granddaughter and live in Blasdell, with my husband of more than 35 years and one very spoiled therapy dog.

I believe the power in a simple act of kindness is the fastest way to impact another person’s life for the better.

Peter Simon

Treasurer

Term Expires: May 2024

Peter Simon serves as the Character Council’s Treasurer and Nominations Committee Chairperson. Peter is a retired teacher from the Lake Shore Central School District, where he taught for 33 years. During his time at Lake Shore, Peter coached JV baseball, served as a member of the Teacher’s Union negotiations team as well as on a variety of committees. Peter is a graduate of Buffalo State College, where he earned a BS and Masters of Education degrees. Peter was born in Minnesota and later moved to Buffalo, and currently resides in Hamburg with Paula, his wife of more than 40 years and they have three adult sons, Matthew, Joseph, and John.

Peter’s interest and concern for the development of good character began long before his actual involvement in the Character Council of WNY. During his many years as a sixth grade teacher, Peter always felt that the teaching and recognition of character virtues was just as important as the teaching of Math, Language Arts or Science, and was among the first educators in his district to integrate character education into his daily lessons. Shortly after retirement, Peter was offered the opportunity to join the board of the Character Council of Hamburg. He welcomed this offer as a natural extension of his concern for the development of good character, only now he would be able to share his passion with his community, helping and encouraging a wider range of the population to recognize and practice the various character virtues.

During his eighteen years on the board of the Character Council, Peter has been encouraged by the growth of the board, and the dedicated work of its members that has helped to increase the focus and awareness of the importance of developing a culture of character in the Western New York community. Peter believes…“It’s up to the people who really care about our country to take a more active role in helping to determine the culture in which our children grow up. With perseverance and cooperation this goal is achievable. TOGETHER WE CAN DO IT.”

Dina Ferraraccio

Co-Vice President

Dina Ferraraccio is the Director of School Culture for the Kenmore Town of Tonawanda Union Free School District. Before serving in this role, she was the Assistant Principal at Kenmore West High School in the district. Dina holds a B.S. from the University of Rochester in Cell and Developmental Biology. She also holds a M.S in Science Education from the University of Rochester and a Master’s in Educational Administration from University at Buffalo. Currently, this is Dina’s 22nd year in the field of education. Before becoming an administrator, she taught Biology, Chemistry, and Forensics for 14 years. Dina’s work in education centers on building character in students. She believes that character development is crucial for students because it goes beyond academic achievements and contributes to their overall growth as individuals. Among many other things, character development increases social skills, ethical decision making, resilience, self-awareness, leadership skills, and creates lifelong learners prepared for the future. Dina is honored to be involved in an organization like the Character Council of Western New York that promotes the benefits of good character and facilitates the continual development of character excellence within the community. Dina looks forward to collaborating with fellow board members on many different projects in the future!

PLATINUM
Baillie Lumber Co. LP
GOLD
Santandreu Family
Mike’s Village Service
Carte Blanche
SILVER
Revive Wesleyan McKinley Campus
West Herr New York
Our Lady of Victory Homes of Charity
Uncle Joe’s Diner/Michael’s Banquet Facility
Rich Products
BRONZE
The Simon Family
Vincent Coppola
Hangimals, Inc.
Evenhouse Printing, LLC
St. Francis High School
McDermid Financial Group -Thomas Zugger
Hamburg Tax Service, Inc.
David C. Brinkerhoff Foundation
Heraty Management Services, LLC
Superior Auto Sales, Inc.
Dan Chiacchia & Attorneys, PLLC
Susquehanna Sheet Metal Erection Service, Inc.
Wegmans
Tim Hortons Hamburg
Ellen Koessler
Gretchen White
J P Fitzgerald’s Inc
Onyx Advisors, LLC
John J. Kaczor Funeral Home, Inc.
Thomas & Mary Jo Sellers
SS Peter & Paul Church
Stress Management & Wellness Solutions, Inc. – Suzanne Bracci
BJs Wholesale Club
Tempus Fugit Support Services

Thank you to ourSponsors of the 2025 Character Chase 5K

Thank you to our
Sponsors of the 2025 Character Chase 5K